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All of us are born with a desire to contribute; we are hard-wired to be useful to each other and to society as a whole. If you think about it, there are few things more satisfying than a job well done. Having a sense of purpose, mastering a task, and having others approve of, or even admire what we achieve is highly motivating. It feels good.

Problem is, as we grow older and our experiences build over time, many of us become disillusioned, disappointed, or just plain bored by the work we do – we get in a rut. The joy diminishes from the day-to-day piling up of things to do that do not align with personal values, personal motivations, aspirations, and/or the types of skills we wish to master. There are few things more demotivating than this.

Of course, this happens to everyone at some point; however, when dissatisfaction lasts months, and months turn into years, something has gone wrong. Why continue doing something that does not align to one’s personal motivations and desires?

There comes a time when you ought to start doing what you want. Take a job that you love. You will jump out of bed in the morning. I think you are out of your mind if you keep taking jobs that you don’t like because you think it will look good on your resume. Isn’t that a little like saving up sex for your old age?


There is a certain truth to what Warren Buffet says here; however, when one must worry about a mortgage, school fees, a car payment, or a student loan to pay back, the mind becomes focused on this at the expense of aspiration and desire. The real reason that so many of today’s workforce end up in a rut is far more complex than just pulling up your bootstraps and going out to find that perfect job. In fact, many of the reasons people fall into uninspiring work are outside of their control.

If you think about the economic realities the vast majority of people face on a day-to-day basis it’s no wonder that we sometimes fall into a trap of taking what is on offer at any given point. Often the dilemma starts from a young age: Do we go to university? Can we afford it? Can we make the grade? Or do we skip further education and go for an entry-level position and work our way up? This is a profound decision for a 17- to 18-year-old. However, this is where most of us start our quest for that perfect job, the ultimate career. To add to the daunting task, perfect jobs do not grow on trees, so even if a teenager has a clear view about what they want to do, how do they find that job? And what do they do to support themselves until that job is discovered? After all, it can take years to get where we want to be.

Additionally, if you think about the current state of the world of work, the method by which people find careers and careers find people is largely unchanged since the beginning of the Industrial Revolution. True, today we have LinkedIn and some digital job posting boards, but largely the process is the same as it has always been: employer posts job, prospective employee finds posting (mainly online, these days) and applies. From there, the process of interview and assessment, selecting candidates, and getting them onboarded is also largely unchanged. It’s a very two-dimensional world controlled by supply and demand, navigated with a bit of luck (for both employee and employer). It’s highly inefficient, time-consuming, and rarely gets the right person, with the right skills and the right motivations in the right job at the right time. Throw in the whims of the normal business cycle – growing economy followed by a shrinking economy (supply and demand) – and the complexities multiply. This traditional way of finding and deploying the workforce is constantly changing market conditions, I would argue, is the fundamental reason why so many people find themselves doing uninspiring work and feeling trapped in it. Pull up your bootstraps and go find that job! Good luck with that.

Everyone has been made for some particular work and the desire for that work has been put in every heart.


What would the world of work be like if we could turn technology and technological change to our advantage and use it to match the perfect person to the perfect job; a job that gives purpose, the opportunity to master new things, and the opportunity to be left to get on with that work without too much interference by others? What if we change the mindset (and processes) to think differently about bringing in new talent and deploying it at the right time and right place with the right skills and right motivations. Most would say this is impossible in today’s workplace – the tools we have are very one-dimensional and do not help us to think and do differently. And you can add to this today’s economic realities, where there is a complete focus on quarterly results, profits, cutting costs, growing the top line, and saving the taxpayer money (in the public sector) that override many people’s desires and motivations: just get on with the work! Produce more with less, meet objectives, meet the deadline, and at all costs, deliver! Most of us get caught up in these whirlwinds and we put our heads down and plod through, quarter after quarter – a treadmill.

But does the world of work have to be this way? Is there a different way to do things, a different way to look at things? Maybe the simple ‘equation’ given in Figure 0.1 can illustrate a way forward.

Figure 0.1 People engagement, innovation, and performance (PEIP)

An illustration shows an equation for working smarter. The equation is ‘the sum of right people, right skills, right place, right time, and right motivation yields PEIP’.

What if we created a workforce ‘marketplace’ that not only balances supply and demand of resources, but also maps people’s skills, motivations, and aspirations to the right job at the right time (PEIP)? If we can achieve this, then (as postulated by Rumi) the chances that people ‘made for some particular work and the desire for that work’ find and succeed in that work go up dramatically. The benefits for individuals, and society at large, would be tremendous – even miraculous.

Imagine, then, if we ‘turbo-charged’ this equation with emerging ‘intelligent’ technology, as pictured in Figure 0.2, using artificial intelligence (AI) and machine learning to further maximize the efficiencies of PEIP – a new way of working where individuals and organizations use smart technology to find each other, to get the right people in the right role. People doing jobs they love for organizations they love will be highly engaged and create great places to work. Imagine that, once PEIP is in place, people could leverage smart technology to help them be even more productive than they are today; robots working for us, and with us, to make work more fun and fulfilling. Let the robots do the mundane work and free up humans to do higher-order work. Sounds like science fiction, but it’s not – the technology to make this happen is available today, and the time for this to happen is here and now. Demographic and other trends in the work environment are rapidly emerging alongside the latest technology trends and are creating a ‘perfect storm’ of challenge, but also opportunity.

Figure 0.2 Turbo-charge PEIP

Consider trends such as the elongation of human life-span, the realization that people on the autistic spectrum bring incredibly innovative ideas, there are more senior and experienced women in work, and the fact that we have a much better scientific understanding of the workings of the human brain and what truly motivates people. These trends, combined with PEIP, demonstrate that we may be on the cusp of a truly transformative time in the world of work. One where ‘everyone has been made for some particular work and the desire for that work’ can be realized.

Tim Ringo is an author, speaker, board advisor and senior executive. His new book “Solving the Productivity Puzzle” is out now. Find out more about Tim on

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