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Today’s world of business is much more competitive than ever before, mainly because it is much easier to start a business than ever before. That’s not to say that it’s easy to run a business – this is entirely different – but launching and preparing is something that most people can do should they want to. 

If you want to be successful and go on to make profits, you need to stand out from the competition. There are many different ways to do this, but the problem is that everyone seems to know about them, so everyone is already doing them. By the time you do them, you’ll get lost in the crowd yet again. When it comes to custom merch, though, not everyone has realised just how useful it can be, so it might be something you want to consider. Read on to find out more. 

Cost-Effective Marketing Strategy 

Once you’ve found a good printer, such as the experts at Printingprogress, you’ll realise that ordering custom merchandise is not as expensive as you might have thought. Yes, it will still cost you money, but because these items – such as t-shirts, baseball caps, pens, and more – can be used to market your business if you get the design right and use them in the right way. 

In this way, you can look at any money you need to spend as an investment. With the right merch, you can make that money back not just through sales of the merchandise itself but also through the additional sales you’ll make from customers acknowledging your business and topping up their shopping while they’re on your site to buy merch. 

Instant Brand Recognition 

The main goal of any marketing campaign has to be to build brand awareness for your business. If this doesn’t happen, it’s highly likely that you’ll just be spending money for no reason, eventually, run out, and have no new customers or profits to show for it. The fact is, when people recognise your brand, they are more likely to buy from you. It’s about trust. Think of the times you’ve been in the supermarket and had a choice about what to buy; most of the time, whatever the price, you’ll opt for the brand you recognise. 

Branded merch that people can wear or use daily is a great way to get good exposure for your brand and to boost brand recognition. The more your merch is out there being seen, the more your branding, such as your logo, tagline, and website, will be remembered, the more trust you’ll gain, and the more sales you’ll make. 

Employee Motivation 

Branded merch is clearly a good thing when it comes to your customers and to your profits, but did you know that it can also be a good thing when it comes to your staff? When employees wear either a complete branded uniform or a branded element on their clothing, they will feel more like part of a team, and this will make them work harder and be more productive. 
Also, when wearing a uniform, people tend to be much better when it comes to customer service and their attitude in general because they know they are representing the business and don’t want to cause any problems.