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With Brits almost halfway through the first month of a new year – a year where any resolutions might look a little different compared to ‘normal’ circumstances – new research has revealed the locations of the UK’s most ambitious people in January 2021.

The research, from leadership and management training provider Corporate Coach Group, analysed Google search data for the final three months of 2020 to establish where in the UK residents were most likely to be searching for the tools and knowledge to achieve their personal and professional goals in 2021.

Search terms in the ‘Most Ambitious Cities’ study included ‘how to get a promotion’, ‘how to be successful’ and ‘how to set goals’. The search volume of each of these was then compared to population size to establish the likelihood of people in each city to search for self-improvement tips.

Bangor in North Wales was found to have the most ambitious people in the UK, with an ambition score* of 115.89 – the highest in the country by a considerable margin. Truro in Cornwall followed closest behind (50.51), with Salisbury (47.04) completing the top three. 

The top ten ambitious cities in the UK based on Google search data in January 2021:

Rank  City  Population  Ambition Score 
1 Bangor  17,258 115.89
2 Truro  19,798 50.51
3 Salisbury  42,519 47.04
4 Chester  84,025 35.70
5 Inverness  49,448 30.33
6 Lincoln  99,299 30.21
7 Bath  93,747 26.67
8 Londonderry  88,253 22.66
9 Durham  69,547 21.57
10 St Albans  148,452 20.21

When comparing the data across England, Scotland, Wales and Northern Ireland, it was Wales that took top spot when it came to ambitions in 2021.

Welsh residents were on average more than twice as likely to search for advice on how to achieve their personal and professional goals this year, compared to those throughout the rest of the UK. Each of the average nation’s scores were as follows:

  • Wales: 35.12
  • Northern Ireland: 14.97
  • England: 13.20
  • Scotland: 11.70

Commenting on the results, Chris Farmer, leadership and management training expert and founder of Corporate Coach Group, said:

“During difficult times, it is vital that we stay positive, because when we have a positive mental attitude, we solve problems much faster. The best way to create a positive mental attitude is to set ambitious goals. Having an ambitious goal gives us a specific target to aim at, which empowers us to make the future better than the past.

“Ambition is the starting point of all achievement: When people have ambition, they have something good to talk about, to plan for and to act upon. 

“With the current situation that we’re all in, it is easy to lose motivation and to slip into bad habits. Setting ambitious goals, both for yourself and in collaboration with your employers, is the proven way to keep minds positive, focused and confident. It’s great to see from our research that so many people are being proactive in searching for advice which will help them to be successful in 2021 and beyond.” 

Chris’ four top tips on how to make 2021 your best year ever when it comes to achieving your personal and professional goals:

1) Set ambitious goals

The first step to making the best of 2021 is to set a series of high value goals in all of the key areas of our lives. Career goals, health goals, educational goals, family goals and social goals.

That’s because achieving goals is the very meaning of success. It also gives you a purpose and a target to aim for ensuring you remain focused even in the most difficult of circumstances. If you want a method to set goals – we have already pulled together a guide on how to ensure these are as effective as possible.

2) Develop self-confidence

People attempt only what they believe they can achieve. Therefore, it is important to develop self-belief and self-confidence. Self-doubt is destructive and ultimately a barrier to success.

It is important to develop self-confidence based upon a belief that you are capable of achieving any goal you set your mind to. People with self-confidence are sure to eliminate any destructive self-talk, and they consciously psych themselves up before any important event or task allowing them to complete it to the best of their ability. As a result, people with confidence tend to manifest greater levels of success, so it is important to take deliberate action to build up belief in your own potential. 

3) Prioritise your time

Although the pandemic has resulted in many of us having more free time, it is still a limited resource. We each have only 24 hours per day, and we sleep through eight of them. Because productive time is so restricted, it is important to prioritise tasks, and focus energy onto those jobs that will take us closer to our goals. Simultaneously we must avoid tasks or people who would waste our time and energy.

Identify who and what wastes your time and focus energy onto those activities that will take you to where you want to go.

4) Gain new knowledge

The knowledge we gain should be specific to our goals. If your goal is to build a business, then learn all you can about business. If your goal is to become a police officer, then learn all you can about the role. Developing your knowledge or acquiring a new skill is therefore a fantastic way to ensure you focus on the factors you can control rather than getting distracted by external influences. 

Chris’ additional tips on how you can make 2021 a successful year can be found here.