The world of marketing is competitively fierce as businesses compete for the attention of potential clients. Here, we’ll cover 10 of the most popular marketing trends for 2021 that will help give you an edge over your competitors.
That includes some of the most cutting-edge business and call center technologies in the world!
1. Visual content marketing
A picture is worth a thousand words. Visual content is any information that is captured visually rather than orally. This includes videos, images, infographics, and interactive text.
Marketers invest heavily in using graphic designers and artists to create visually stunning images for their marketing campaigns. This is because they understand the power of using images to attract the eye of potential clients.
E-commerce is another internet phenomenon that has created a stir in the marketing world. Many companies, including some of the world’s largest companies, have gone online to establish their presence.
These companies sell everything from books to electronics to clothing and other merchandise. As internet usage continues to increase exponentially around the world, e-commerce businesses are growing at an exponential rate.
This industry is flourishing so rapidly because it provides companies with a huge audience that is extremely likely to purchase the products or services they offer.
3. Mobile phones
The rapid growth of mobile phones and Internet use makes the Internet the most popular traffic source for the market. In marketing, the most important thing to focus on is visibility.
By using mobile apps, games, and social media marketing, marketing professionals use these channels to enhance their products and services to a wider audience. Businesses are increasingly using conversational IVR systems to offer service and marketing as well.
4. Video Marketing
Video marketing trends continue to increase by the day. Using short videos or long videos on various media outlets, marketers continue to embrace this marketing strategy to promote their products. As a result, they reach out to a wider scope of potential clients who then submit contact details to learn more. It’s a short step from there, to your business’s auto dialer, meaning you can contact new leads within minutes.
5. Display Marketing
Display advertising targets people in your local community who are most likely interested in the products or services you have for sale. Display marketing can help you generate a lot of traffic in your area since it is a great way to inform those around you what you have to offer.
6. Influencer Marketing
Influencer marketing is a new type of social marketing in which companies or businesses use endorsements or recommendations made by influential individuals and organizations with purported expert status in their respective fields.
Influencers are usually consumers, business professionals, public figures, and celebrities. Their endorsements provide companies and brands with the opportunity to reach out to a more diverse audience and generate additional publicity, lead generation, and brand awareness.
This type of marketing has become one of the most popular forms of online advertising due to its benefits. Unlike other online advertising techniques, it relies on users to share positive reviews about a product or service with their networks.
By hiring an influencer to participate in a campaign, businesses can dramatically increase their presence in their target markets while creating lasting relationships with those consumers who are most likely to purchase their products or services.
7. In-store Marketing
In-store marketing works by evaluating your client’s needs by observing and analyzing their past and current purchases.
For instance, a customer who has bought a mobile phone recently on your website and is currently buying a phone charger can also be suggested for other phone accessories that are on offer at your store. This can increase the chances of making more sales by one customer.
The main advantage of using in-store marketing is that you avoid spending money on finding new customers. Instead, you can maximize on making more sales to already converted customers.
8. Social Media Marketing
Today, almost all adults and many teens regularly use social media websites. In fact, social media websites have even surpassed traditional websites such as Facebook and Twitter in terms of total daily usage.
While most social media sites’ primary goal is to obtain new customers or encourage existing customers to purchase products or services, they have also become a valuable tool for branding.
For example, restaurant chains can create a social media page that prominently features their menu and available discounts. In contrast, manufacturers can create a Facebook page to showcase their products or service offerings.
9. Pay per click
Companies pay different websites based solely on the number of clicks made by an individual visitor through this strategy. It is quickly becoming the mainstream method of acquiring targeted traffic to websites.
This form of advertising has become wildly popular because advertisers can target highly likely individuals to purchase a product or service.
10. Focus on Customer Experience Marketing
Were your customers satisfied with what you had to offer? Customer satisfaction metrics are the key to increasing focus on customer experience. Research by PWC indicated that 73% of most consumers decided to purchase based on other consumers’ reviews.
This is why many companies spend a lot of time and effort on customer feedback, as they understand that this can greatly influence their sales.
The marketing trends of 2021 are about integrating technology into every aspect of a business. With the rise of internet users on the planet, a new marketing paradigm has taken hold of the marketing industry.
To survive in the ever-changing market, business owners will need to embrace technology in their marketing strategy. A good way to ensure that your products or services stand out is by changing your strategies as often as possible. This will help your business survive the ever-changing face of the business market.
babelforce is a global cloud communications platform focused on No-Code integration and automation. It allows non-technical people to build even the most complex integrated processes for customer-facing teams, particularly in the call center.