The COVID-19 pandemic has forced businesses worldwide to adjust and include an online side to their day-to-day operations. Businesses migrated to digital platforms to minimise physical contact that would have possibly led to more transmissions of the virus. However, with a virus that does not seem to be going away anytime soon, and a world that has gotten used to the online setup, perhaps it would make sense to transition your business online from its traditional setup. Here are a couple of benefits you and your employees would encounter should you decide to move online.
It isn’t as hard as it seems
At first glance, migrating to the digital platform may seem like a daunting task. Luckily, there are various guides online that you can consult to help you navigate unfamiliar territory. Furthermore, there are online services that allow you to create your website by yourself. Services like these do not require any prior knowledge in coding, are user-friendly, and take little to no cost from your end. However, if you prefer a more specialised approach, you can look into Expre, which builds websites based on your preferences and assists you with its management.
It economically makes sense
Maintaining a physical shop or stall comes with a multitude of costs. These include water, electricity, and rent, among others. Meanwhile, expenses are significantly reduced in maintaining an online business. Though you will still incur costs on a digital platform, it will still be considerably less compared to maintaining a physical store. That said, you will still need to maintain your website and consider expenses related to getting a domain name, web hosting, and getting an SSL certificate. Make sure that you research the various free options for other website-related costs that can decrease the overall cost.
On the other hand, if you will be using social media as your primary platform, you can manage your business pages by yourself or get a social media manager to handle your accounts. However, if you want to make the most of your online presence, you may also want to consider advertising on different social media platforms to engage with your customers more.
It provides greater flexibility for you and your employees
Lastly, one benefit of completely migrating online is that you are no longer bound to the strict work times a traditional physical shop or stall requires. Working online means that you no longer have to take a chunk of your day moving to and from work. This opens up a more significant part of your day, freeing you and your employees to do more outside of work, whether to relax, take part in recreational activities, or simply be with your families.
With a happier and more fulfilled team, you will generate more productivity.
The most challenging aspect of making the big move to a digital platform would be getting used to it and changing your views. But this can be a quick fix for anyone willing to learn or seeking help to advance their business further.