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Graphic design can be found everywhere: on the street, on magazine pages, on the Internet. If you are new to design, a small business owner, or a freelancer and are wondering how to improve your skills, you’ve come to the right place. We will give you some valuable tips that will definitely help you.

Study ready-made concepts

It’s definitely a good idea to invent something on your own in design, but it’s still better to look at the creations of more experienced people from time to time. For example, you can use the free online design software on CreateVista to look at successful concepts and pick up some visual ideas. Or you can take ready-made templates and use them for your publications.

Use typography wisely

Text is one of the most prominent and versatile elements of graphic design. The text not only conveys information but also gives the design a special mood and look. Accordingly, the way you design will affect the overall impression that your design creates. Therefore, look at the different fonts: each of them has its own special style.

Choose the suitable color scheme

When choosing the perfect color scheme, you need to start with the basics:

  • color wheel;
  • color properties;
  • warm and cold colors;
  • the meaning of color;
  • color relationships.

These five basics are essential for you to create the best theme for your design. For example, you are making a poster for Valentine’s Day. Naturally, you will want something red that symbolizes love. Then use the color wheel to find colors that go well with red and find out their relationship. If that doesn’t work, you can try different color palettes that suit your design. Take inspiration from this and the surrounding things to create your own design.

Use a grid system

Another trick you can use is the grid system. This is what you will use to organize your layout. This is done in the following way:

  1. Start by setting up your grids. If you need more than one grid type in your design, feel free to use them. 
  2. Then create the grid you have planned. 
  3. When placing elements, make sure they are in the grid field. 
  4. Finally, make sure you have a consistent baseline for harmonization.

Using a grid will make it easier for you to organize and tidy up your layouts. Also, this way, you can ensure that the designs fit together well.

Create a visual hierarchy

Try to understand the visual hierarchy or organize elements in your design based on importance. Here are a few things that can affect the visual hierarchy:

  • size and scale;
  • color and contrast;
  • typography;
  • distance;
  • proximity;
  • alignment;
  • perspective.

The better you can incorporate these things into your design, the better it will look. All of these will affect the order in which your audience should see things. It is also a way to create aesthetically pleasing designs.

Use icons

Try also using icons, which are useful for interacting with your audience. They may be small, but they can do a lot for the overall visual appeal. What seems to be an initially flat design can really sparkle when you use icons effectively:

  • you can use them for animation;
  • you can form clusters of icons to create an entirely new visual element;
  • you can combine them with other elements;
  • you can use icons to create your own thumbnails.

These are just a few of the things you can do with icons. If you want and need to, you can do more in-depth research to get more ideas and start creating better designs.

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