The employee experience has changed dramatically since the onset of the COVID-19. The pandemic has accelerated existing trends in remote, flexible and hybrid working,
creating fresh challenges for businesses in acquiring and retaining employees. Internal communications need to be finely tuned to keep operations running smoothly, so how can organisations adapt to the new world of work?
Asynchronous Communication in the Modern Workplace
As new working patterns continue to emerge, companies are reviewing their communications strategies to maintain productivity and engagement. Zoom fatigue, dwindling morale and other pervasive issues have indicated the importance of asynchronous communication tools to overcome difficulties faced by employers and employees alike.
- Attract New Talent
Visual storytelling makes sharing information about your organisation easier. Images and videos typically outperform text on social media channels, an increasingly powerful tool for recruitment, particularly on sites like LinkedIn. Using videos to promote job openings allows you to highlight your company’s work culture, share employee success stories, and present new and exciting opportunities to candidates in an appealing way.
- Hire the Best Candidates
Finding and acquiring the right employees requires patience. Asynchronous communication is a two-way street, and when incorporated into your hiring process, it gives your recruitment teams better insight into the personality and experience of the individuals applying for open positions.
Asking candidates to submit a video CV or send a small video presentation will help you discover the best talent quickly. This saves time setting up interviews and in-person meetings during the early stages of hiring and helps interviewers and department heads better understand who their prospective employees are.
- Onboard New Employees
Once you’ve made a hire, it’s imperative that you help new employees get settled in quickly. This will allow them to gain confidence and become competent within their roles within short time frames, but endless introduction calls and mile-long documents explaining different processes can be draining.
Instead, you could create a better onboarding experience to set up new employees for success with media they can engage with at their own pace. Video introductions from various departments are a good starting point and can help new employees feel less intimidated entering virtual meetings with new faces for the first time.
- Develop Their Skills
Now that your employees are starting to perform in their roles, facilitating their continuing personal development (CPD) is crucial to their long-standing success at your organisation. Traditional classroom training is less feasible if you’ve adopted a flexible or remote working model, but creating engaging and memorable how-to videos is the next best thing.
While nothing can replace in-person mentorship, granting employees access to training materials in the form of videos, walkthroughs, and presentations has multiple benefits. It allows employees to absorb and review information continually instead of attending one-off training sessions and being expected to remember and recall information.
- Retain Your Team
One of the most challenging aspects of modern work involves retaining employees. An increasing number of employees are leaving their posts for greener pastures, seeking a better work-life balance and opting for a career change. However, keeping your remote teams engaged can mitigate a high staff turnover.
Celebrating your employees’ successes, highlighting their achievements and keeping distributed teams informed about changes within your organisation are key to driving employee engagement, and thus, retention. It’s not enough to send out a blanket email or Slack update; showcasing the best work from your team through video is much more interesting and worthy of your audience’s time and attention.
Improving the Employee Experience Post-COVID
A lot has changed, but much remains the same. To instil a positive company culture, organisations need to promote engagement to enhance the employee experience. Since the regular office-based nine-to-five has all but evaporated, internal communications need to be revamped to meet the demands of new working models. While synchronous communication remains essential, it’s the use of asynchronous communication tools that will ultimately dictate the success of organisations adapting to new circumstances.
Marianne Bratt Ricketts is the CEO & Founder of VIBBIO, a Scandinavian technology company on a mission to provide the most efficient form of communication for businesses. By creating an accessible and affordable video creation platform for the workplace, VIBBIO enables fast-paced organisations to achieve their internal communication and engagement goals through video.
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